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| پژوهشنامه انقلاب اسلامی | ||
| Article 3, Volume 9, Issue 31, August 2019, Pages 47-78 PDF (604.75 K) | ||
| Document Type: Research Paper | ||
| DOI: 10.22084/rjir.2019.17800.2578 | ||
| Authors | ||
| asghar eftekhari1; Mohammad Hadi Raji* 2 | ||
| 1imam sadig university | ||
| 2Imam Sadiq University, Tehran, Iran(IR) | ||
| Abstract | ||
| The Islamic Revolution, as one of the greatest political developments in contemporary history, which has led to its divine ideals, has led to the revival of moral and human values in the field of politics, can be studied. In this regard, one of the most important goals of the Islamic Revolution is the issue of issuing the Islamic Revolution, but the lack of systematic frameworks in this regard has always been a serious obstacle to the operationalization of this goal. One of the most controversial issues in this regard is how to use the modern scientific frameworks to transfer the values of the Islamic revolution. In this research, we have tried to use a political marketing method to move towards the design of a practical framework in this regard. What are the features of the Islamic Republic's export-based framework based on the political marketing method of baseline action? As the main question of this research is. Political marketing is a relatively new way, which acts in the direction of accepting value in the audience and is able to address it in this regard. This research is of an applied-development type. For data collection, documentary methods have been used with library techniques and interviews. For data analysis, a qualitative analysis of the interpretive method has been used. In this regard, in this research, it has been tried to explain the concepts and dimensions of political marketing by defining the political marketing framework. On the other hand, by explaining the rules of the issuance of the Islamic Revolution based on this framework, the stage of political marketing of the Islamic revolution of the Islamic Revolution took place. | ||
| Keywords | ||
| Keywords: Political Marketing; Action; Islamic Revolution; Islamic Republic of Iran | ||
| References | ||
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